Are you looking to set up a hospital/clinic in India? This article will guide you through the entire process step-by-step. Read ahead to know more.
Setting up healthcare facilities in India is not as easy as it may sound, but with the right guidance and support, it can be done skillfully. Multiple parameters need to be considered before setting up a hospital/clinic in India. Let’s go through them one by one in this article.
1. Outline a business plan
Devising a sustainable business plan is the critical and the very first step when you set up a hospital/clinic in India.
Prepare an elaborate business plan detailing the goals of the project, schedules, steps to be taken, etc.
Plan the specialties, treatment, testing, and care you will be offering at your hospital in detail. Properly evaluating your capacity will allow you to deliver your desired services seamlessly.
A dedicated plan for the total budget involved in setting up the hospital is a must.
A separate plan for the day-to-day expenses is also equally important as the initial budget plan. This will also help you to make sure the expenses don’t exceed the initial budget.
An impeccable business plan for setting up a hospital will also help while procuring financial support if needed. A sound plan can also act as a proposal and convey your idea clearly to the bankers.
Finally, a marketing plan plays a major role in running the hospital successfully. Adopting best practices and having the best faculties alone will not help in polling patients to your hospital. Make sure to devise an elaborate marketing plan and create awareness among the people in the locality about your hospital.
It is only advisable to plan out the infrastructure of your hospital according to the average number of expected outpatients and inpatients as per the chosen location and neighborhood.
Either if you’d want to construct a building from scratch or buy an existing building and convert it into a healthcare facility in India, location plays a prime role. It is necessary to make sure the below aspects are followed while choosing the right location for your hospital, The facility should be in a well-connected prime area that is accessible to people of the locality.
Frequent transportation via bus and others must be available from the neighborhood to the hospital location.
Ensure there are no other hospitals that are located in the chosen area as it may tighten the competition and make it difficult to pool patients. Ambiance of the hospital site is also a major factor while constructing your hospital or leasing out a building for your hospital. The surrounding atmosphere should be inviting and calm without heavy traffic or other difficulties for the patients. This will help you serve your customers better and give them the best experience.
3. Financial Support
Anyone can dream to set up a hospital/clinic in India, but the right financial support makes that dream come true. If you have the big dream of opening a hospital in India but don’t have the finance, there are many bankers and money lenders who extend financial support to doctors and medical professionals to open their own hospital/clinic in India. Customized hospital loans in India to set up a hospital in India are available at preferential rates of interest and flexible repayment options according to your budget and other needs. Here is when your business plan comes into play which gives a fair idea to your money lenders and showcases your creditworthiness as a borrower. Your loan amount must take into account various aspects such as the cost of the building, equipment, water and electricity, staff expenses, medical supplies, etc. t is suggested to do your groundwork and choose the right location for your hospital before seeking financial support. Otherwise, you may lose the liberty to choose the location of your choice and have to choose a location for your hospital in India that confines the loan amount.
4. Hospital permits and licenses
Obtaining permits and licenses for your hospital can be a tedious step in the entire process of setting up the hospital. However, by ensuring the below steps, you can make the process painless.
Land and construction- if you are choosing a land property for constructing your hospital/clinic, it is a must that it is not agricultural land. Make sure to take approval from the local authorities and government by submitting various documents like land deeds, architectural plans, etc. Bio-Medical waste/ sewage - Make sure to plan and build proper drainage systems for the disposal of waste and incinerators for biomedical waste. Electricity and Water- Most hospitals run 24/7 and hence it is crucial to make water and electricity available seamlessly to the patients and others visiting the hospital.
Fire-safety certificate - Fire NOC (no-objection certificate), is needed if the building where the clinic/ hospital is established is more than 15 meters tall. Undeniably, fire safety, extinguishers, and fire-exits are top-most priorities for a hospital.
5. Hospital Infrastructure
The best infrastructure of the hospital speaks for the quality of services more than any other factors.
Sophisticated beds, large corridors, ample parking space, elevators, and facilities for differently-abled are some of the factors to be taken into account while planning the infrastructure of your hospital.
Qualified doctors, well-trained nurses, and staff equally play an important role in providing the best experience to your patients. Other technologies like CCTV cameras, online registration, and virtual consultation can be an added advantage for your hospital to earn a good name in the locality.
Regular maintenance of the equipment and other devices is also a key factor in customer satisfaction.
6. Equipment and Machinery
Purchasing equipment and medical supplies is one of the crucial steps in setting up a hospital/clinic in India. It determines the successful practice and optimal treatment of your patients. Follow the below points for a hassle-free experience while purchasing equipment for your hospital,
Examine the equipment and detect any glitches beforehand to avoid problems in the future. The quality of the equipment and medical supplies is uncompromisable. While looking for first-quality products, it is also important that the products fit into your budget.
Do in-depth research about the equipment providers and suppliers from various places before purchasing them for your hospital. Apart from medical supplies, furniture, water dispensers, coolers, air-conditioners, and other functional supplies should also be taken into account while setting up your hospital/clinic.
Leasing out medical equipment rather than purchasing is also an option. And, even for leasing your equipment, all the above points must be taken into consideration.
7. Marketing
To gain visibility and create awareness of your services marketing plays a crucial role. No matter what the quality of your services, people should become aware of your services and treatments in the first place. Hospital agencies in India will be highly useful and beneficial while marketing your hospital and creating a better reach of your hospital among people.
Allocate a budget for your Marketing
Opting for a dedicated marketing team can lessen your burden while you work on other processes of setting up your hospital
Follow the marketing plan that you prepared in the initial stages to avoid any hassles in the later stage.
Mail campaigns, banners, flyers, and local search engines, are part of marketing your strategies.
In the current scenario, leveraging social media platforms can be a better marketing strategy.
Below is a list of some of the top hospital agencies in India that will help you get the work done smoothly,
Owl Prime - Digital Marketing Agency, Mumbai
Brand care Medical Advertising and Consultancy Pvt LTD, Mumbai
Meditwitt - Healthcare Digital Marketing Agency | Hospital Marketing, West Bengal
Avanzar Health, Navi Mumbai
Conclusion
Providing treatment to the diseased is one of the noble deeds in the world and to set up a hospital/clinic is one major factor that supports the noble deed to be done properly and effectively. Also, before taking the plunge, it is advisable to take legal advice from consultants and experts as setting up a hospital/clinic involves a big chunk of money and time.
